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The mission of Holland Colours is aimed at achieving the following objectives in the next three years to enable continual investment and maintain a position of market leadership:
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8-12% Annual Turnover growth
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15% Return on Investment
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Earnings per share growth proportionally greater than turnover growth
Holland Colours’ is increasing it’s turnover growth target to 8-12% per annum. This action can be attributed to anticipation of a successful innovation strategy, investment in the business, execution of goal-oriented sales programs, and global economic recovery. While the realization of corporate goals remain tied to general economic performance and continued recovery, Holland Colours has a living strategy that is continually reviewed and adjusted in accordance with the needs and desires of customers, markets, partners, investors and other economic and social developments.
Confidence in a strong plan leads to market strength. |
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Holland Colours’ mission is to be the preferred global partner of our focus customers and markets through an internal culture of entrepreneurship, respect and commitment. Employee ownership is a binding element. |
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Technology in the processing of pigments, chemical composition and materials performance has a major impact on the business of Holland Colours. Unique, customer-specific products are developed to comply with all the relevant functional, aesthetic and processing requirements. Continuous change influenced by brand-owners, consumer trends, environmental concerns and product or process innovation demand close contact with the market. Holland Colours’ role is to produce and present the finest and most up-to-date products available to assure that each participant in the supply chain is able to perform at the highest level possible. |
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1. Concentration on focus markets
2. International presence
3. Innovation based on core competence
4. Outstanding service
5. Efficiency
Concentration on three focus markets
Holland Colours is committed to market leadership in three plastics markets for which its unique products are highly suitable: Building & Construction (with emphasis on PVC applications), Packaging (with emphasis on PET applications) and Silicones & Elastomers.
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Holland Colours’ success is based on its unique products for colouring plastics. Free flowing, dust-free, and very easy to dose, they offer significant advantages unavailable from alternative technologies. Holcobatch, Holcoprill, Holcosil and the entire family of Holland Colours’ products are recognized and used around the globe; a magnificent achievement that has led to international growth. |
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